Gaya Hidup Konsumtif Di Kalangan Masyarakat : Sebuah Fenomena Pergeseran Makna Kegiatan Konsumsi
Wulan Handayani Program Studi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Islam Negeri Walisongo Semarang Abstract Consumptive lifestyle in today's society is not a new thing. Seeing the society that is increasingly trying to show itself using whatever is visible. Forming a self-image can be done in various ways, including by accentuating a lifestyle that seems luxurious. The more that do, the more that are affected and eventually a phenomenon will be formed in society. This phenomenon can also be toxic to society, we often encounter individuals who force to buy expensive things beyond their financial capabilities. The hyperreality that occurs in society is now something that we will often encounter. Society will force itself to be something that in reality is not its identity. This has been a concern of Jean Baudrillard for a long time in consumptive theory. Key words : life style, consumptive, hyperreality, self image, consumptive theory Abstrak G...